Marketing Dive - Latest News

Domino’s redefines celebrity meals in social-first campaign

Sara Karlovitch — Thu, 05 Mar 2026 11:00:00 -0500

Ahead of March Madness, the pizza brand is hoping influencers will drive sales.

McDonald’s reality TV-inspired campaign turns kiosks into confessionals

Chris Kelly — Thu, 05 Mar 2026 09:24:00 -0500

The social-heavy effort comes as the chain faces social media and competitor blowback for a video featuring its CEO.

How Ford is accelerating its global campaign amid return to Formula 1

Chris Kelly — Thu, 05 Mar 2026 06:00:00 -0500

The automaker will utilize Apple TV’s sequential ad capabilities to turn ad breaks into a narrative “micro-docuseries” focused on its engineering prowess.

CMOs face risks locking brands into agency AI platforms: Gartner

Peter Adams — Wed, 04 Mar 2026 10:58:00 -0500

The researcher predicts that half of agencies’ proprietary AI platforms will become obsolete by 2029 and emphasized the value of human talent.

Graza olive oil enters new category with largest paid campaign to date

Jessica Hammers — Wed, 04 Mar 2026 09:00:00 -0500

“Seriously Serious” uses absurdist humor to highlight how the marketer is bringing its quality-first approach to the mayonnaise category.

How Brooks Brothers is refreshing the oldest apparel brand in the US

Chris Kelly — Wed, 04 Mar 2026 08:00:00 -0500

The “Make It Yours” campaign transforms the brand’s positioning and spans social, digital, online video and out-of-home channels.

Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

Peter Adams — Tue, 03 Mar 2026 10:10:00 -0500

George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

Why Papa Johns is going back to basics in latest marketing shakeup

Chris Kelly — Tue, 03 Mar 2026 09:00:00 -0500

The chain recently supported its pan pizza launch with a campaign that spanned social, influencer and other media channels.

Heineken looks to preserve Irish pub culture with documentary

Sara Karlovitch — Tue, 03 Mar 2026 08:45:00 -0500

“The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.

Trade Desk ups bid to improve CTV advertising value with Ventura Ecosystem

Jessica Hammers — Mon, 02 Mar 2026 11:00:00 -0500

The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.