幸运168官方飞艇结果体彩网查询最新 Latest

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  Chili’s CMO promoted to translate winning playbook to Brinker’s other brand

  George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.

  Brand Strategy

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  Why Papa Johns is going back to basics in latest marketing shakeup

  The chain recently supported its pan pizza launch with a campaign that spanned social, influencer and other media channels.

  Brand Strategy

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  全面的幸运168(中国福彩)飞开艇 Irish pub culture with documentary

  “The Pub That Refused To Die” comes as more brands invest in entertainment to gain an edge in the fight for consumer attention.

  Creative

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  Merrell’s first global brand platform looks to redefine the outdoors

  Created with Uncommon Creative Studio, the “It Starts Outside” campaign will roll out globally across social, digital and connected TV.

  Brand Strategy

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  Inside Mercedes-Benz’s custom Amazon Prime Video ads push around the NBA

  CMO Melody Lee explains how short-form content helped the automaker integrate customer benefits without interrupting their viewing experience.

  Brand Strategy

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  飞行艇中国福彩查阅历史记录查询 168体彩查询幸运飞开艇开奖记录 advertising value with Ventura Ecosystem

  The new industry collaboration is meant to deliver a more transparent marketplace and includes initial partners Nexxen and TV operating system V.

  Video

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  Kantar Media enters new era as Fifty5Blue following $1B sale

  Along with aesthetic changes, including a new visual identity, the rebranded measurement firm is stepping up investment in artificial intelligence. 

  Agencies

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  Column

  Campaign Trail: Bosch builds cute robots to push windshield wiper innovation

  Created with agency Bailey Lauerman, “Impressive Innovation” demonstrates how the company brings precision and performance to wipers and beyond.

  Brand Strategy

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  How WPP aims to cut down agency complexity with its Elevate28 strategy

  A cost-savings plan will impact jobs, but the agency network plans to reinvest in talent in areas like commerce, analytics and influencers, executives indicated.

  Agencies

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  幸运体彩飞艇168结果查询网 AI use with authenticity as scrutiny persists

  The insurance provider’s “Drive Like an Animal” campaign leveraged AI to reduce production time while still considering consumer sentiment.

  Brand Strategy

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  WPP abandons holding company model in major strategic overhaul

  The Elevate28 plan creates a single company with four units and introduces a talent framework meant to foster a “high-performance culture.”

  Creative

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  How Coach cocreated a campaign with Gen Z communities around the world

  CMO Joon Silverstein explained how “Explore Your Story” demonstrates the luxury brand’s embrace of social-first marketing during a Marketing Dive event.

  Brand Strategy

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  How The Children’s Place embraces modern parenting with new brand platform

  The retailer’s “It’s a Yes Day” platform began rolling out this month across digital, social and e-commerce channels and includes creator partnerships.

  Brand Strategy

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  TikTok, MLB tap into growing baseball fandom with expanded content tie-up

  The duo is deepening an existing global partnership to offer exclusive content, greater creator access and a player engagement initiative.

  Social Media

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  Will Gap’s new loyalty program meet the moment?

  Special perks are not enough anymore, especially for a brand attempting to regain a place in the cultural conversation.

  Brand Strategy

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  Kayak pokes fun at millennial travel anxiety in new brand platform

  The travel search engine is shifting the focus from the destination to the anxiety of planning a trip.

  Brand Strategy

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  Philadelphia’s new brand platform positions cream cheese as kitchen staple

  Developed by Johannes Leonardo, the Kraft Heinz brand’s “Really Philly Good” includes 19 spots featuring new brand character Phillyboy.

  Brand Strategy

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  What BodyArmor’s NCAA deal means for Coca-Cola’s hydration portfolio

  CMO Tom Gargiulo explains how the sport drink’s refreshed “Choose Better” campaign will be activated around the March Madness tournament.

  Brand Strategy

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  168澳洲结果体彩网 幸运澳洲5最快预测结果号码记录网with low-tech aesthetics, experiential play

  In a tie-up with musician Mr. Fantasy, the chain is plastering high-traffic areas with old-school flyers reminiscent of the early internet aesthetic. 

  Brand Strategy

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  Olaplex links with ‘SNL’ star to blend science, style and humor in new ads

  Chloe Fineman serves as Chief Hair Officer for “Science Never Looked So Good,” a campaign created with agency Mother.

  Brand Strategy

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  Axe addresses fragrance overuse with new campaign, spray tech

  “The History of Overdoing It” uses humor — and a stuffy academic narrator — to implore young men to take a subtler approach to fragrance. 

  Brand Strategy

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  The fractured, fragile US consumer

  There are various reasons why spending in the U.S. remains strong despite low consumer confidence, and it’s not just about having higher incomes.

  Data/Analytics

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  Waterloo Sparkling Water names Dentsu Creative social AOR as brand expands

  The nearly 10-year-old beverage marketer is looking to social as a national awareness driver and prioritizing quality interaction over content volume.

  Brand Strategy

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  168体彩网直播+直播计划+历史号码数据记录 but few are upgrading their skills

  By 2027, lack of AI literacy could be a top-three reason CMOs are replaced, yet a fifth of marketers don’t feel a need to meaningfully update their skills.

  Brand Strategy

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  Walmart raked in $6.4B from ads last year. Execs see plenty runway ahead.

  Marketplace offerings and Vizio provide additional U.S. growth opportunities while recent structural changes are meant to support global expansion.

  Data/Analytics

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